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first_img“As we bring across a variety of sports and sportainment”As we bring across a variety of sports and sportainment for our viewers from across the world, at times it becomes a hurdle to allocate content to a particular sports-specific channel.”To break free from sports-specific channels, we are taking the numeric route. We strive to bring international quality sports to our viewers and we want them to watch sports as it is consumed internationally with numeric-based channels,” Sethi said.Ten Sports has already started producing content in Hindi and plans to expand into other regional languages as well, going ahead.As a part of its rebranding exercise, Ten Sports will also roll out a new logo for Tensports.com, which will showcase extensive live sports content with a special focus on video-on-demand.The live streaming will include football content from UEFA Champions League and Europa League, including matches that are not broadcast on TV, as well as content from Ligue 1, I-League, cricket from across the five boards, tennis, golf, Moto GP.Ten Sports has a reach over 140 million households across the globe, primarily in South Asia. PTI DS BEN GK ABK SDMlast_img read more

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