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In the market crash, I’d consider investing in these FTSE 100 stocks!

first_img Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Image source: Getty Images. T Sligo has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. T Sligo | Sunday, 22nd March, 2020 | More on: RKT ULVR “This Stock Could Be Like Buying Amazon in 1997” See all posts by T Sligo I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. In the market crash, I’d consider investing in these FTSE 100 stocks!center_img Our 6 ‘Best Buys Now’ Shares With the Covid-19 crisis ongoing, these are difficult waters for a personal investor to navigate.Understandably, governments around the world are taking action to stop the spread of the virus. These actions, such as travel restrictions and limits on activities will have an impact on business.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…As an investor, my priority is to not lose money. Maximising returns is a secondary objective. Of course, with the current slump in the market, I would imagine most investors’ portfolios are down, but I am hopeful that in the future the tides will turn, and the market will return to its previous buoyancy.As a long-term investor, I am reminding myself why I bought the stocks that I did in the first place. If nothing has changed, then why would I sell them? By selling, I would turn a paper loss into an actual loss. That is why during this market slump, I have not sold a single share.Inevitably, some industries and companies will be affected more than others. I will be avoiding travel and leisure shares until the situation becomes clearer, for example.I believe I have identified two FTSE 100 stocks that could be a good buy in the long-term.Reckitt BenckiserI feel good-quality consumable stocks have an in-built economic moat. The low-cost price of the goods, combined with a strong portfolio brands, make these things customers will continue to buy even in times of hardship. For an investor, they could be shares to buy and hold for the long term.I believe that Reckitt Benckiser (LSE: RB) is one of these companies. I do not believe that customers will stop buying items like Dettol, Durex, and Calgon, or even switch to own-brand alternatives unless things get really dire.Over the past three months, the Reckitt Benckiser share price has remained roughly level. By way of comparison, the FTSE 100 has dropped by approximately 31%.RB is currently trading with a price-to-earnings ratio of 17. That might not make it a bargain buy right now, but if it is safety you are after, I would consider buying Reckitt Benckiser shares.UnileverSimilarly, Unilever (LSE: ULVR) has an unrivalled portfolio of brands, including Ben & Jerry’s, Marmite, and Lynx.It is worth pointing out that if governments begin to restrict imported goods, it could harm both Unilever and Reckitt Benckiser. If this action is taken, revenues could seriously be harmed, with customers potentially finding alternatives elsewhere.If not, and supply chains remain intact, I struggle to see customers swapping these items from their trolleys.Nevertheless, Unilever’s share price has dropped by 5% in the past three months. With a price-to-earnings ratio of 17, the stock price is still sightly too expensive for me. But if it drops much further, I’ll be picking up a bargain! Enter Your Email Address Simply click below to discover how you can take advantage of this. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee.last_img read more

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