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Land Rover G4 Challenge to raise funds for Red Cross

first_img Howard Lake | 26 September 2007 | News  27 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Sir Nicholas Young, Chief Executive of the British Red Cross, which is administering the partnership on behalf of the International Federation, said: “An association with the Land Rover G4 Challenge offers a unique and positive way for the International Federation to reach completely new audiences. It will enable us to activate projects that may otherwise not be possible.”Land Rover Managing Director Phil Popham said: “The Land Rover G4 Challenge is ideal to work as a fundraising and awareness building platform for a humanitarian organisation and we are delighted that we can leave a lasting positive legacy by working with the International Federation. “Our association with the International Federation goes back a long way, to 1954, when Land Rover supplied a long-wheelbase Series 1 to the British Red Cross for use in Dubai as a mobile dispensary. We are now looking forward to forging closer links with the International Federation through the Land Rover G4 Challenge.” AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Global adventure competition the Land Rover G4 Challenge is partnering with the International Federation of Red Cross and Red Crescent Societies with the aim of raising more than £1 million over the course of the next two events.Funds raised will go to support projects in the location of the Challenge Finals and wherever possible within the competing countries.The next Land Rover G4 Challenge will run over 18 months with a series of competitor selection events in 2008. The Challenge Finals will take place in Asia in 2009. Land Rover will donate a vehicle to the National Society of the winning nation. Advertisement Land Rover G4 Challenge to raise funds for Red Cross Tagged with: corporate Eventslast_img read more

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