Stella Artois today announced it is once again partnering with Water.org and its Co-Founders Matt Damon and Gary White on their second ‘Buy a Lady a Drink’ campaign.Stella Artois joins forces with Water.org and Co-Founders Matt Damon and Gary WhiteThe campaign aims to drive awareness of the global water crisis that affects 663 million people around the world who lack access to clean water, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.Video: Leave a Mark with Matt Damon and Water.org | Buy a Lady a Drink | Stella ArtoisThe ‘Buy a Lady a Drink’ campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Water has played an important role in Stella’s 600-year heritage, and is an essential ingredient in the Stella Artois that is brewed today. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”“Water.org is committed to making clean water accessible so everyone in the world has the opportunity to prosper,” said Water.org Co-Founder and CEO, Gary White. “We’re proud to partner with Stella Artois again this year to help us change more futures around the globe.”This global, multi-channel partnership launches today with several opportunities to engage in the effort.New Limited-Edition Chalices Designed by Local Artists in Kenya, Peru and HaitiStella Artois will release a new set of limited-edition Chalices designed by three artists from Kenya, Peru and Haiti Today, Stella Artois will release a new set of limited-edition Chalices designed by three artists from Kenya, Peru and Haiti: Daniel Cortez Torres from Peru, Wini Awuondo from Kenya and Michele Manuel from Haiti. Each design represents the specific water problem faced by women in their country.Consumers can purchase one of the exclusive Chalices for $13 at Amazon.com. For every Chalice sold in the U.S., Stella Artois will donate $6.25 to Water.org, up to 90,000 chalices, to help provide five years of clean water for one person in the developing world.“Water is woven into the very fabric of Stella Artois – it has allowed us to leave behind a proud brewing legacy, and we want others to have that same opportunity to leave a mark on the world,” said Ricardo Marques, vice president, Stella Artois. “Thanks to our continued partnership with Water.org, we have been able to change the lives of more than 290,000 people in the developing world through access to clean drinking water. Small actions, like the purchase of a Chalice, can have a big impact.”New Short Films The campaign will also feature three new short films. The first film showcases a zoetrope animation, a moving image device that features individual Stella Artois Chalices painted with different scenes of the positive impact that access to clean water can bring – such as growing crops, earning an income and going to school. The second film, featuring Matt Damon with the zoetrope, asks consumers to consider their own personal legacies and challenges them to become part of the generation that ends the global water crisis. Finally, the third film is a YouTube 360 video, which brings to life the experience of one woman and her family in Honduras via virtual reality on consumers’ mobile devices.Debut of New Documentary Series To further underscore the power of water and inspire social action, Stella Artois has commissioned 2015 Sundance Film Festival Grand Jury Prize Winner Crystal Moselle to create a three-part documentary series showcasing the impact of the global water crisis on women and their communities in Haiti, Kenya, and Peru.Moselle and her Academy- and Emmy Award- winning producer Fazeelat Aslam recently traveled to Haiti, where they met Marie, a midwife living in a community with no access to clean water. In her daily struggle to provide for her large family and service her community, Marie’s resilience became immediately apparent. Her story inspired the filmmaking team’s first chapter of an eye-opening look at the water crisis around the world.“Clean water is something that’s easily taken for granted. Many of us don’t realize how much it impacts a community’s livelihood and sense of hope for the future,” said Moselle. “On our visit to Haiti, we met so many amazing women dealing with the crisis on several levels. These stories of strength, hope and perseverance really resonated with us, and we hope they will inspire viewers enough to take action.”The films will be produced in partnership with Stella Artois, and with advisory support from Water.org. The series will debut to coincide with World Water Day.Stella Artois Leaves a Mark at the 2016 Sundance Film Festival Stella Artois will showcase its commitment to making a difference at this year’s Festival in Park City.• Water.org Co-Founders Matt Damon and Gary White will host a panel session along with Todd Allen, Global Vice President, Stella Artois. The discussion will be centered on the current global water crisis, and what needs to be done to end the long water collection journeys many women in developing countries have to make each day. • Stella Documentary Series filmmaking team Crystal Moselle and Fazeelat Aslam will lead a discussion about powerful storytelling through film. The duo will debut a manifesto video from their experience in Haiti and discuss their new documentary series. • The Stella Artois Filmmaker Lounge will highlight up-and-coming directors and films that empower women, and much more, to further inspire others to leave their mark on the world.To learn more about the global water crisis, how to leave a mark on the world and purchase a limited-edition Stella Artois Chalice, consumers can visit BuyALadyADrink.com.
Login/Register With: LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement “EVERY DAY for the last few weeks of filming, Keanu treated the stage hands and ‘grunt workers’ (including myself) by taking us out for free breakfast and lunch. He was genuinely a very nice guy to work with.“Since then, I’ve worked on about 30 different sets and have never met an actor as generous and friendly as him. Most actors I’ve seen and worked with are total d——- who always think they are better than us. Keanu on the other hand, at the very least, was socially approachable and definitely kindhearted.”Keanu Reeves qualifying for the 2016 MotoGP of Australia at Phillip Island Grand Prix Circuit on Oct. 22, 2016. (Quinn Rooney/Getty Images)This is just one story amongst hundreds, but Keanu isn’t the type of guy who makes a habit of turning his generosity into a PR stunt. He doesn’t need to be recognized for his charity, as evidenced in a revelation that he’s been secretly financing children’s hospitals around the world.According to Snopes, in 2009 he told the Ladies’ Home Journal: “I have a private foundation that’s been running for five or six years, and it helps aid a couple of children’s hospitals and cancer research. I don’t like to attach my name to it; I just let the foundation do what it does.”This level of humble generosity is not a surprise coming from the man who, according to Mail Online, silently gave $100 million of his proceeds from the Matrix trilogy to the costume and special effects teams. Do these good deeds make Keanu Reeves the nicest man in Hollywood? We’d like to think it does, so move over, Tom Hanks!US actor Keanu Reeves poses for photographers on the red carpet ahead of the premiere of the film “The Private Lives of Pippa Lee” in Berlin, Feb. 9, 2009. (Axel Schmidt/AFP/Getty Images)BY DAN, ET Facebook Advertisement Twitter Few people are as acquainted with loss as Hollywood superstar Keanu Reeves. Despite all of his success on the big screen, the actor’s off-screen life can aptly be described as tragic. However, he’s made it his life mission not to let these tragedies deter him from giving back and helping others as much as possible.Actor Keanu Reeves accepts the Vanguard Award during the CinemaCon Big Screen Achievement Awards in Las Vegas, April 14, 2016. (Alberto E. Rodriguez/Getty Images)When Keanu Reeves was only 3 years old, his father abandoned his family. Keanu spent his school years at four different high schools while struggling with dyslexia. He eventually graduated but lost his best friend at the age of 23 to a drug overdose, his first child to a miscarriage, and the love of his life to a car accident. When it seemed like things couldn’t get any worse for Keanu, his sister was also diagnosed with leukemia.Thankfully, his sister recovered, but Keanu has dedicated his life to helping others. The internet is resplendent with stories of his generosity. One Reddit user, bo2dd2, explains: “Back in the late 90s and fresh out of college I got my first job as an assistant prop designer on the set of Chain Reaction (Keanu was a supporting actor with Morgan Freeman). Advertisement