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L.A. County Department of Public Social Services Launches Virtual Campaign to Serve New CalFresh Customers

first_imgCommunity News L.A. County Department of Public Social Services Launches Virtual Campaign to Serve New CalFresh Customers The need to provide information in order to prevent food insecurity has never been greater STAFF REPORTS Published on Tuesday, May 12, 2020 | 11:14 am Make a comment Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena Community News Top of the News STAFF REPORT Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy More Cool Stuff 23 recommended0 commentsShareShareTweetSharePin it Photo courtesy LA County DPSSThe Los Angeles County Department of Public Social Services (DPSS) is using virtual outreach strategies to promote its annual CalFresh Awareness Month campaign and help more people enroll. In April 2020, according to data received from the State, DPSS received 126,875 CalFresh applications, which is a 179% increase in comparison to April 2019. CalFresh is known federally as the Supplemental Nutrition Assistance Program, or SNAP.“There are thousands of County residents who have never depended on public benefits to put food on the table before. They are facing food insecurity and will need CalFresh Program as well as other DPSS services,” says Director Antonia Jiménez.Ten years after this awareness campaign launch in May 2010, CalFresh food assistance is needed more than ever to help individuals and households who have just lost jobs, businesses, homes and other financial resources. The Department will use this year’s campaign to help new customers apply for CalFresh benefits and introduce them to other assistance programs offered.Helping those impacted by the COVID-19 crisisAccording to the State of California’s Employment Development Department, the county’s March 2020 unemployment rate increased to 6.3 percent from 4.3 percent in February 2020. This is a significant increase from 4.6 percent the previous year.The COVID-19 crisis caused DPSS to close its doors to the public on March 16 to help slow the spread of the deadly virus. The Department encourages customers to apply for benefits online at www.dpss.lacounty.gov or at www.getcalfresh.org.“In difficult times like this, we are the safety net for millions in L.A. County,” said Jiménez. She added that many have turned to DPSS as a result of the temporary economic downturn.Information about applying for CalFresh, produced in multiples languages, will be shared on all DPSS communication platforms, including social media and website. The department is urging the public to follow the activities and share the information with those in their community who need it most.Celebrating 10 Years of CalFresh Awareness MonthNow implemented statewide, CalFresh Awareness Month in L.A. County has been recognized by the California Department of Social Services as a “best practice” to connect with diverse and hard to serve communities through strategic and culturally sensitive outreach.This year’s campaign will also celebrate new partnerships with the County’s Office of Immigrant Affairs and community-based organization and media outlets that serve the county’s hardest to reach communities and populations. The department is also partnering with all 88 cities in the County and local school districts to share information with residents and students during virtual council meetings and other communication platforms. STAFF REPORT First Heatwave Expected Next Week faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Donald CommunityPCC- COMMUNITYVirtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPasadena Public WorksPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimescenter_img CITY NEWS SERVICE/STAFF REPORT Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Name (required)  Mail (required) (not be published)  Website  Business News Your email address will not be published. Required fields are marked * Community News Subscribe HerbeautyThis Trend Looks Kind Of Cool!HerbeautyHerbeautyHerbeautyStop Eating Read Meat (Before It’s Too Late)HerbeautyHerbeautyHerbeauty7 Most Startling Movie Moments We Didn’t Realize Were InsensitiveHerbeautyHerbeautyHerbeauty9 Of The Best Family Friendly Dog BreedsHerbeautyHerbeautyHerbeautyA Woman Being Deceptive About Her Age Is Nothing New!HerbeautyHerbeautyHerbeautyThe Most Heartwarming Moments Between Father And DaughterHerbeautyHerbeauty Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDSlast_img read more

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